Sports activities Properties | June 23, 2022
LOS ANGELES – USC and Sprouts Farmers Market have introduced a long-term dedication to sponsorship particular to ladies’s athletics by partnerships with USC and the Pac-12 Convention, together with different particular person partnership offers.
“USC Athletics may be very happy with the wealthy custom of excellence of our Ladies of Troy athletic packages,” stated Joyce Bell Limbrick, USC’s govt senior affiliate athletic director and senior lady administrator. “The Ladies of Troy have earned 36 staff and 118 particular person nationwide championships and proceed to excel within the classroom and past. As we have a good time and acknowledge the impression of the fiftieth anniversary of Title IX, USC Athletics is thrilled to companion with Sprouts Farmers Market to boost and amplify our dedication to help our feminine student-athletes and sport packages.”
In addition to its funding in these partnerships, Sprouts may also help 50 particular person Title, Picture and Likeness (NIL) offers with feminine student-athletes from a number of colleges throughout the Pac-12.
“As we have a good time the fiftieth anniversary of Title IX, we’re reminded of the progress that has been made in the ladies’s sports activities business over the previous 5 many years,” stated Timmi Zalatoris, senior vice chairman of human assets at Sprouts. “After we take into consideration the subsequent 50 years of gender equality, Sprouts is dedicated to the contagious momentum and stays invested in rising and altering the panorama of ladies’s sports activities for years to return.”
The most recent announcement coincides with June 23, the fiftieth anniversary of Title IX, which prohibits sex-based discrimination in colleges and academic packages.
“USC has a wealthy historical past of success throughout its ladies’s packages,” stated Drew DeHart, vice chairman/basic supervisor at USC Sports activities Properties and Playfly Sports activities. “We’re proud to companion with a model that is dedicated to the empowering ladies packages at USC.”
In January 2022, the NCAA kicked off its celebration of the fiftieth anniversary of Title IX and can proceed to honor the historic landmark legislation all through 2022 and into 2023.
About Sprouts Farmers Market, Inc.
Sprouts is the place the place goodness grows. True to its farm-stand heritage, Sprouts presents a novel grocery expertise that includes an open format with recent produce on the coronary heart of the shop. Sprouts conjures up wellness naturally with a rigorously curated assortment of better-for-you merchandise paired with purpose-driven individuals. The wholesome grocer continues to deliver the most recent in healthful, revolutionary merchandise made with lifestyle-friendly elements similar to natural, plant-based and gluten-free. Headquartered in Phoenix, and one of many largest and quickest rising specialty retailers of recent, pure and natural meals in the US, Sprouts employs roughly 31,000 staff members and operates roughly 380 shops in 23 states nationwide. To study extra about Sprouts, and the great it brings communities, go to about.sprouts.com.
About Playfly Sports activities
Playfly Sports activities is a full-service sports activities advertising and marketing firm working the place sports activities advertising and marketing, media & expertise converge. Playfly Sports activities drives outcome-based options for manufacturers reaching roughly 83% of all US sports activities followers producing over 230bn impressions annually in professional, school, and highschool sports activities. Using the affect and sturdiness of native sports activities fandom, Playfly Sports activities unique rights within the NBA, NHL, MLB, NCAA, esports, and highschool sectors drive worth for our native, regional, and nationwide model companions. Playfly’s insights-infused multimedia and tech platforms drive innovation by scaled linear, digital, in-venue, and experiential advertising and marketing and engagement property. Playfly Sports activities has the distinctive potential to companion, innovate, and advance the aspirations of athletes, manufacturers, tutorial establishments, and sports activities followers throughout the U.S. Playfly Sports activities is Igniting Manufacturers by the Love of Followers. Go to Playfly Sports activities on-line at playfly.com and comply with Playfly Sports activities on LinkedIn, Twitter, and Fb: @PlayflySports. www.playfly.com.